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How AI turned banks’ risk data into advertising

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Manage episode 518601122 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Across India, lenders like HDFC and Kotak are repurposing the same algorithms that once judged credit risk to run hyper-personalised marketing campaigns.

These systems now predict who’s ready for a credit card, or insurance plan by studying every transaction, payment, and habit — turning customer data into personalised sales pitches.

The RBI has drawn clear lines for how AI can be used in lending. But when it comes to marketing, the rules are still fuzzy. That leaves space for India’s biggest banks to experiment—and for AI to quietly reshape how finance sells itself.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  continue reading

613 episodes

Artwork
iconShare
 
Manage episode 518601122 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Across India, lenders like HDFC and Kotak are repurposing the same algorithms that once judged credit risk to run hyper-personalised marketing campaigns.

These systems now predict who’s ready for a credit card, or insurance plan by studying every transaction, payment, and habit — turning customer data into personalised sales pitches.

The RBI has drawn clear lines for how AI can be used in lending. But when it comes to marketing, the rules are still fuzzy. That leaves space for India’s biggest banks to experiment—and for AI to quietly reshape how finance sells itself.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  continue reading

613 episodes

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