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Don't let silence speak for you.

When a crisis hits, the instinct for most leaders is to project strength—to act like they’ve got it all figured out. But the truth is, certainty can cost you during a crisis. In this video, I unpack why adaptability is a far more powerful asset than rigid confidence. And I make the case for something that might surprise you: vulnerability. Not oversharing. Not self-doubt. But honest, intentional transparency. When leaders admit what they don’t know, and commit to learning out loud, it builds more trust, not less. Your team doesn’t need a hero. They need a leader they can follow through uncertainty.

00:00 Don't be fooled by the leadership cliches

01:21 I'm Dr. David Burkus

01:43 Embrace the Discomfort of Not Knowing

02:48 Rehearse for Change

04:30 Communicate Transparently and Promptly

06:12 Follow This Outline

//ABOUT DAVID

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//NEWSLETTER

Want to build your best team ever? Join 25,000+ who receive these insights in my free newsletter: https://davidburkus.com/youtube

//SPEAKING

Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/

//CONNECT

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