In this episode, I break down the incredible launch of Alex Hormozi’s new book, $100M Money Models, and share the 7 key lessons every real estate professional can apply right now.

While most people focused on the message (and yes, it was powerful), I paid attention to the strategy. From promoting early and consistently, to leveraging long-form webinars, to building trust through proof and community — these are the moves that made Hormozi’s launch a massive success.

Here’s what you’ll discover in this episode:

1. Why promoting early and often is critical to creating buzz.

2. How long-form webinars can build authority and trust.

3. The power of proof — using stories, testimonials, and results.

4. The role of consistent content in building audience reach.

5. How tiered offers can increase perceived value.

6. Subtle but powerful presentation techniques that close deals.

7. Why giving value first creates long-term community and trust.

If you’re serious about leveling up your marketing, attracting more leads, and becoming the go-to authority in your market, this episode is for you.