In this episode of the DATA SECRETS Podcast, I sit down with Peter Coffee—legendary technology researcher, prolific writer, and longtime Salesforce evangelist—to unpack five decades of digital transformation, the dawn of AI, and the future of intelligent business.

Peter shares hard-won lessons from the days of slide rules and room-sized mainframes through the PC revolution, cloud-first innovation, and today’s AI-powered landscape. We explore:

• Why using AI just to do old tasks “better, faster, cheaper” leaves a ton of value on the table
• The difference between incremental improvement and breakthrough, unimagined possibilities with data
• What the “AOL dial-up phase of AI” means for businesses and how AI soon becomes like the air we breathe
• How Salesforce’s strategy (via acquisitions, platforms, and partnerships) reflects the relentless march toward seamless intelligence
• Why the tools of tech should “disappear into their function” and what it takes for leaders to build truly adaptive organizations
• The new world of AI agents, what Minsky got right about “minds,” and how complex digital systems will soon self-orchestrate
• Practical pitfalls and mindset shifts for execs competing in a world where your real rival is the “best digital experience” a customer has... anywhere!

Peter also shares what’s next for him: his work with the Foundation for Intelligent Life on Earth and his urgent call for data-driven action on climate change.

From AI’s hidden potential to the cultural (and personal!) changes driving decades of innovation, this episode is packed with stories, strategies, and provocations for anyone building the future of business.

If you’re ready to move beyond the “easy wins” in AI and data, and want to unlock transformational opportunities, this conversation with Peter Coffee is a must-listen.

Connect with Peter:
🔗 Foundation for Intelligent Life on Earth: http://intelligentlifeonearth.com/
🔗 LinkedIn: https://www.linkedin.com/in/petercoffee/

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