Building Data-Driven Marketplaces and Automated Logistics with Natarajan Subbiah of Uber Freight

Data Masters Podcast

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Natarajan Subbiah, Chief Product Officer of Uber Freight, joins us to discuss how data science is reshaping the logistics industry. He explains Uber Freight’s innovative approach to optimizing supply chains by combining human expertise, digitalized workflows and large language models to automate pricing, load tracking and delivery management. Natarajan also shares insights on balancing centralized and decentralized teams, the role of data in ensuring marketplace liquidity and strategies for building high-performing, collaborative teams.

Key Takeaways:

(02:30) Marketplaces thrive on data to balance supply and demand efficiently.

(03:30) Uber Freight”s introduction of upfront pricing to simplify logistics.

(07:20) Liquidity is the key metric for marketplace success.

(07:35) The easiest way to grow a marketplace is to constrain it on multiple dimensions.

(12:10) 80 to 90% of complete goods or supply parts for goods get moved on trucks.

(17:22) What scaling automatization means for the freight industry.

(22:14) Over time, about 80% of freight will be moved in a highly automated way.

(26:59) Centralized vs de-centralized teams, pros and cons.

Resources Mentioned:

Natarajan Subbiah -

https://www.linkedin.com/in/natarajan-subbiah-b82ba3a/

Uber Freight | LinkedIn -

https://www.linkedin.com/company/uber-com/

Uber Freight | Website -

https://www.uberfreight.com/

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