Elton Martins, former data leader at the NFL and Genius Sports, joins Mark Kohout to explore the rising discipline of data observability. From detecting silent failures in data pipelines to enabling AI-ready data ecosystems, Elton shares real-world lessons from scaling data platforms across industries – and explains how observability empowers teams to build trust in their data—before it powers analytics, AI, and decision-making. How can data observability organizations detect silent failures before they impact business decisions? What’s the difference between data quality management and data observability—and why does it matter for AI readiness? What should organizations consider when deciding to build or buy a data observability solution?