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Earning Their Loyalty: Understanding Gen Z's Shopping Behaviors
Manage episode 484106929 series 3357682
Gen Z's loyalty is hard-won and easily lost. They are tech savvy, expect authenticity, and love a good deal. But, there's a lot more to know about this generation if you want to win them over for the long-term.
In this episode, we'll chat about the nuances of this generation's purchase behaviors and preferences—and what all of it means for capturing their attention and earning their loyalty.
28 episodes
Manage episode 484106929 series 3357682
Gen Z's loyalty is hard-won and easily lost. They are tech savvy, expect authenticity, and love a good deal. But, there's a lot more to know about this generation if you want to win them over for the long-term.
In this episode, we'll chat about the nuances of this generation's purchase behaviors and preferences—and what all of it means for capturing their attention and earning their loyalty.
28 episodes
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