Go offline with the Player FM app!
Why Testimonials Can Get Your Brand Sued
Manage episode 521812790 series 3506216
Before-and-after photos and glowing testimonials can sell products fast, but they’re also some of the most heavily scrutinized tools in advertising. The FTC requires that any endorsement reflect typical results, and the old “results not typical” fine print no longer cuts it. In this episode, I explain how I review and edit testimonials for compliant disclosures, how I evaluate before-and-after images for accuracy, permissions, and unintentional manipulation, and how I help brands build clear internal policies to prevent drift. The goal is to keep authentic customer stories in your marketing without escalating your legal risk. Call, click, or email if you need help tightening this up.
www.kulkarnilawfirm.com
295 episodes
Manage episode 521812790 series 3506216
Before-and-after photos and glowing testimonials can sell products fast, but they’re also some of the most heavily scrutinized tools in advertising. The FTC requires that any endorsement reflect typical results, and the old “results not typical” fine print no longer cuts it. In this episode, I explain how I review and edit testimonials for compliant disclosures, how I evaluate before-and-after images for accuracy, permissions, and unintentional manipulation, and how I help brands build clear internal policies to prevent drift. The goal is to keep authentic customer stories in your marketing without escalating your legal risk. Call, click, or email if you need help tightening this up.
www.kulkarnilawfirm.com
295 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.