What does it really take to turn a scrappy college side hustle into a nationally recognized outdoor destination? In this episode of Damn Good Marketing, I sit down on-site at Covey Rise in Husser, Louisiana with founder Jimbo: the man behind a 26-year journey of grit, vision, and stubborn consistency.

What started with a single bird dog, a borrowed piece of land, and a loan turned into a 700-acre experience where guests now come for upland hunts, sporting clays, kids camps, farm-to-table dinners, corporate retreats, and even weddings. But the path wasn’t straight or easy; there were hurricanes, failed leases, financial risks, and countless “start-over” moments.

Through it all, Jimbo shares the mindset that kept him pushing forward, the lessons he learned about scaling without big capital, and how one man’s vision became a generational brand that continues to evolve.

What we cover:

• How a single loan, a visionary landlord, and relentless work created compounding advantages
• The pivot from a five-month hunting season to year-round revenue with camps, clays, and venues
• Surviving hurricanes, title hiccups, and business curveballs without losing momentum
• Why strategic endorsements like Orvis and Federal Premium Select build credibility and attract new markets
• The practical, unglamorous habits that actually grow durable businesses

Connect with Shelby Clement:

Website: https://shelbyclement.com

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