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Season 2 Ep 44: ASKED AND ANSWERED - The most damaging thing you can do in your business

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Manage episode 474688830 series 3509706
Content provided by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week we are answering questions from our audience--first up is one of my FAVORITE hills to die on and what I consider one of the most damaging things you can do for your business.

It is not a smart business practice to sell blocks of time as a designer because this is not an effective way to market and value creative brilliance. Selling based on the end product or creative vision is a better approach for setting yourself apart from competition. By selling transformational spaces and having confidence in your pricing will show your clients you know what you are doing and you are a professional.

Have a question--click here to ask us.

RESOURCE LINKS:

Damn Good Designer - Damn Good Designer - Website

  • The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.

NOW ENROLLING

The Paradigm Shift - Website - ENROLLING THROUGH APRIL 15!

  • 4 months of business & marketing mindset & sales - Fast tracking the changes you need to make NOW to set your business apart from your competition. It is a lighter version of the annual program and will be a quick start in the business mindset realm for seasoned professionals and a more manageable amount of information for newer designers. It is a wonderful opportunity for designers who need help fast and are willing to put the time into it on their own with strategic assistance along the way.

The Design Paradigm - The Interior Design Paradigm - Website - ENROLLING THROUGH APRIL 15!

  • A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

Join our FREE Facebook Groups


For designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Subscribe to our Newsletter and get our FREE download


***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 474688830 series 3509706
Content provided by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week we are answering questions from our audience--first up is one of my FAVORITE hills to die on and what I consider one of the most damaging things you can do for your business.

It is not a smart business practice to sell blocks of time as a designer because this is not an effective way to market and value creative brilliance. Selling based on the end product or creative vision is a better approach for setting yourself apart from competition. By selling transformational spaces and having confidence in your pricing will show your clients you know what you are doing and you are a professional.

Have a question--click here to ask us.

RESOURCE LINKS:

Damn Good Designer - Damn Good Designer - Website

  • The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.

NOW ENROLLING

The Paradigm Shift - Website - ENROLLING THROUGH APRIL 15!

  • 4 months of business & marketing mindset & sales - Fast tracking the changes you need to make NOW to set your business apart from your competition. It is a lighter version of the annual program and will be a quick start in the business mindset realm for seasoned professionals and a more manageable amount of information for newer designers. It is a wonderful opportunity for designers who need help fast and are willing to put the time into it on their own with strategic assistance along the way.

The Design Paradigm - The Interior Design Paradigm - Website - ENROLLING THROUGH APRIL 15!

  • A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

Join our FREE Facebook Groups


For designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Subscribe to our Newsletter and get our FREE download


***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

  continue reading

50 episodes

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