))
Season 2 Ep 34: How to Create Your Brand Identity with a Competitive Edge
Manage episode 447493535 series 3509706
This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market.
Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, Rick Campos, and dozens of visionary CEOs. He is also the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
We had a great discussion with Jude about the power of storytelling and pulling back the veil of your brand identity and how this can help designers connect with their audience in a more authentic way. We also discussed the importance of being vulnerable and showing the real person behind the brand.
Chery and Liz emphasizes the importance of showing behind the scenes and the unique process and challenges that each designer brings. We also discuss and emphasize the importance of building relationships with clients, rather than viewing them as simply a source of income while sharing practical ways designers can identify and showcase their core values to attract aligned clients and opportunities.
To get your free resource from Jude - click here
Have a question--click here to ask us.
RESOURCE LINKS:
Damn Good Designer - Damn Good Designer - Website
- The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.
The Design Paradigm - The Interior Design Paradigm - Website
- A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
Join our FREE Facebook Groups
For designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Subscribe to our Newsletter and get our FREE download
- Hidden Keys for Growth for 2025 - DOWNLOAD NOW
***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
50 episodes
Share
