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Digital Marketing Decoded
Manage episode 441562157 series 3595342
In this episode of the Cyber Coffee Hour, we chat with Amani Mansur, a seasoned Digital Marketing Manager and Brand Strategist, about the transformative power of data in crafting impactful marketing strategies. With over a decade of experience, Amani shares her passion for uncovering insights within complex datasets using tools like SQL and Python while emphasizing the importance of empathy for customer needs. We explore her successful track record in SEO, PPC advertising, and content marketing and her unique ability to create engaging campaigns that foster authentic connections and drive brand growth. Grab your cup of coffee and listen in for actionable insights and inspiration from Amani's journey in the marketing world!
Connect with our guest!
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HAVE A CUP OF COFFEE WITH US AND SUBSCRIBE!
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Find the Cyber Coffee Hour on Spotify, YouTube, Apple Podcasts, or wherever you consume your podcasts!
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CONNECT WITH THE GUYS!
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Dr. Joseph J. Burt-Miller Jr.
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Question: What strategies have you found most effective in using data to connect with your audience and drive engagement in your marketing efforts? Share your thoughts with us!
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Disclaimer: The views, opinions, and thoughts are of the Cyber Coffee Hour and not those of our employers, personal or professional relationships.
Timecodes
00:00 - Introduction to Cyber Coffee Hour
02:19 - Meet Amani Mansur: Digital Marketing Expert
06:28 - Balancing Data Analytics and Creativity
11:58 - Fostering Team Collaboration in Marketing
17:29 - The Evolution of Digital Marketing
22:04 - Authenticity in Brand Storytelling
28:44 - Amanis Community Engagement Projects
36:33 - Emerging Cybersecurity Threats
53:25 - Overcoming Imposter Syndrome
1:01:21 - Personal Interests and Hobbies
1:06:33 - Outro
The Cyber Coffee Hour comprises Dr. Joseph J. Burt-Miller Jr. and Alfredzo B. Nash Jr., two cyber experts from Mount Vernon, NY, who love a good cup of coffee and conversation. They have surveyed the cyber podcast landscape and want to see a change. For shows featuring the world's CIOs, CISOs, and CTOs, the perspective of those getting started in their journey must be emphasized.
The mission of the Cyber Coffee Hour intentionally features guests of all stages of the cyber journey. Still, it prioritizes the voices undergoing gatekeeping, racism, and other biases while trying to make their way into the cybersecurity practicum. The Cyber Coffee Hour uniquely spreads the cybersecurity gospel by featuring guests with and without a cybersecurity background, with cybersecurity as the common denominator.
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