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Content provided by Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Role of Community in Business Growth: A Look Into Sales and Expansion

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Manage episode 434847824 series 2777944
Content provided by Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

CX Nexus" features hosts Nicole Saunders and Chris Detzel discussing the integration of community efforts with sales and marketing strategies in their respective companies, Reltio and Zendesk. They explore how community engagement can drive business growth through targeted strategies like ABX (account-based experience) and expansion opportunities.

The conversation highlights the importance of aligning community activities with business outcomes, the challenge of maintaining authentic community connections while contributing to sales efforts, and the necessity of cross-functional collaboration to achieve these goals. They emphasize the evolving role of community management in supporting business objectives and the need for community leaders to adapt and innovate within this dynamic landscape.

  continue reading

138 episodes

Artwork
iconShare
 
Manage episode 434847824 series 2777944
Content provided by Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Detzel and Nicole Saunders, Nicole Saunders, and Chris Detzel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

CX Nexus" features hosts Nicole Saunders and Chris Detzel discussing the integration of community efforts with sales and marketing strategies in their respective companies, Reltio and Zendesk. They explore how community engagement can drive business growth through targeted strategies like ABX (account-based experience) and expansion opportunities.

The conversation highlights the importance of aligning community activities with business outcomes, the challenge of maintaining authentic community connections while contributing to sales efforts, and the necessity of cross-functional collaboration to achieve these goals. They emphasize the evolving role of community management in supporting business objectives and the need for community leaders to adapt and innovate within this dynamic landscape.

  continue reading

138 episodes

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