At a time when the world is going bonkers over chatbots, what would you think if I said that live chat with an actual person at the other end is more effective?

It might come as a surprise to you, right?

Well as a business it might not make as much sense as it would from the customer's perspective. People like to talk to people, not with bots. Interestingly, in this podcast I talk about exactly that. In conversation with Nelson Bruton, President, Interchanges - a leading live chat solution provider.

We dive into everything live chat. From the differences between live chat and chat bots to discussing the best practices in implementing any chat solution on a website.

With over a decade of helping brands use live chat more effectively and as a result generate $1.4 billion in revenue for clients, Nelson knows this subject in and out.

Among other things, we discussed:

• Differences between live chat and chat bots.
• How live chat can improve a customer's experience?
• How does live chat compare when implementing in sales vs. in support function?
• How do you evaluate whether a chat solution is a good fit for your business?

And much more!

Connect with Nelson on

LinkedIn: https://www.linkedin.com/in/nelson-bruton/

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