“We Waste Time in Ways We’d Never Waste Money” — Why Rebecca Shaddix Teaches People to Use Their Hidden Minutes Well
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Cut The Tie Podcast with Rebecca Shaddix
What happens when your life, career, and identity have all been shaped by productivity, performance, and the constant pressure to “do more”? In this episode of Cut The Tie, host Thomas Helfrich sits down with Rebecca Shaddix, a tech marketing leader, Forbes contributor, improv comedian, and new mother who is redefining how we think about time, fulfillment, and personal priorities.
Rebecca spent years excelling in the tech world, structuring her life around deadlines, stakeholder expectations, and the validations that come with traditional career success. But motherhood, writing her book, and launching her podcast Time Billionaires forced her to confront something deeper: we waste time in ways we would never waste money — and it’s costing us the life we want.
In this episode, Rebecca shares her journey from corporate leader to creator, her battle with workaholism, the principles that guide her decisions, and why the smallest “hidden minutes” of your day may be the key to reclaiming your life.
About Rebecca Shaddix
Rebecca Shaddix is a Forbes contributor, tech marketing leader, and host of the podcast Time Billionaires, a show focused on how to reclaim the hidden gaps in your day and use them for a more meaningful, aligned life.
She writes about AI, data, business strategy, and the philosophy of time — blending analytics with human behavior to help people build better habits and better lives. Her work sits at the intersection of productivity, personal growth, and intentional living.
Rebecca is also an improv comedian, a mother, and a passionate advocate for using time thoughtfully instead of letting it slip away through busyness, distraction, and noise.
In This Episode, Thomas and Rebecca Discuss:
- Cutting ties with workaholism
Rebecca shares how her identity became intertwined with being “busy” — and how stepping away from corporate revealed how much she was losing. - Why we waste time but obsess over money
The concept behind her podcast Time Billionaires and why the small, fragmented minutes of your day matter more than the big blocks. - Letting go of perfection and embracing “scruffy hospitality”
The mindset shift that helped her break free from unrealistic standards at home and work. - The danger of holding on to identity safety nets
Why many professionals cling to what’s familiar — and how Rebecca learned to trust her own vision instead.
Key Takeaways:
- Your time has more value than your productivity
Reclaiming the hidden minutes of your day leads to clarity, energy, and better decisions. - Letting go of workaholism makes space for real insight
When she stopped signaling productivity, she finally gained perspective on what mattered. - Perfection is not a requirement for living well
The concept of “scruffy hospitality” helped her rethink what is truly non-negotiable.
Connect with Rebecca Shaddix
💼 LinkedIn: https://www.linkedin.com/in/rebeccashaddix
📚 Forbes Contributor: https://www.forbes.com/sites/rebeccashaddix
Connect with Thomas Helfrich
🐦 Twitter: https://twitter.com/thelfrich
💼 LinkedIn: https://www.linkedin.com/in/thelfrich/
🌐 Website: https://www.cutthetie.com
📧 Email: [email protected]
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Chapters
1. Welcome And New Baby Joy (00:00:00)
2. Rebecca’s Background And Pivot (00:01:22)
3. Time Billionaires Concept Explained (00:02:52)
4. Micro-Moments And Seven-Minute Wins (00:05:15)
5. Podcast Naming, Positioning, And Clarity (00:07:40)
6. Book-To-Podcast Loop And Monetization Paths (00:10:20)
7. The Real Problem: Fragmented Time (00:13:30)
8. AI, Data, And A Consulting Bridge (00:16:10)
9. Parenting, Priorities, And Opportunity Cost (00:19:40)
10. Scruffy Hospitality And Letting Standards Breathe (00:23:10)
11. Output Over Busyness And Four-Day Weeks (00:27:10)
12. From External Validation To Self-Trust (00:31:00)
13. Smaller Books, Faster Feedback (00:35:10)
349 episodes