Your content might look like it is working, but your bank balance tells a different story.

In this episode of Brutally Helpful, Gareth and Kirsty tackle the big gap between engagement and sales. They explain why views, likes and followers do not automatically turn into enquiries or revenue, and what to do about it.

Here is what you will take away from this 20-minute straight talking session:

• The three core reasons your posts are not converting

• How to move from “helpful friend” to trusted expert

• Why a passive tone is costing you opportunities

• Small changes that can turn attention into action

This is not about posting more, it is about posting with intent. By the end you will know how to stop creating content for applause and start creating content that makes an impact.

Listener challenge: Review your last five LinkedIn posts. Check for a call to action, a confident tone and proof of results. Rewrite one and tag Gareth and Kirsty. They will cheer you on, leave a comment or offer feedback.