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The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting
Manage episode 510596712 series 3244504
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Loyalty points programs are more popular than ever. The problem is they lead to transactional relationships where customers are more loyal to the program than the brand. To build true loyalty, advises loyalty expert Richard Schenker, companies must encourage ongoing engagement beyond point collection and redemption.
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