These days, small business owners have access to all the same types of tech that big brands use — but that doesn’t mean every tool is worth your time.

In this episode of The Customer Connect Podcast, I’m talking about how to pick the technology that actually helps your customer experience — and how to avoid the tools that just add more work to your day.

We’ll go through the tech that genuinely makes life easier for both you and your customers, what to watch out for before adding something new, and how to keep things feeling human even when you’re automating.

You’ll hear some real examples of what works, what doesn’t, and a few simple ways to improve your systems without needing a big budget or a big team.

And at the end, I’ll share one easy thing you can do this week to start improving the experience for your customers straight away.

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