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Seasonal Operator Ep. 2: Why Adding a Second Business Might Cost You More Than It Makes
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In this episode of the Customer Connect Podcast, I dive into one of the most common questions seasonal business owners face: should you add a complementary product or even launch a second business to smooth out the quieter months?
On the surface it sounds logical, but in reality it can add more complexity than profit. I share my own experience of running a Christmas retail store alongside a party supply business, the pitfalls I discovered, and the key questions you need to ask before heading down that road.
Sometimes the smartest strategy isn’t adding more—it’s doubling down on what you already do best.
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