))
Why Brands Need Creative Strategy
Manage episode 462799185 series 3612128
Content provided by Rei Inamoto/Tara Tan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rei Inamoto/Tara Tan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found that companies that prioritize creativity have 67 percent higher organic revenue growth than those who do not. Yet, creativity, despite its superior business value, is often siloed in “creative” departments like marketing, design or creative. Creativity is a company-wide mandate, and in this episode, Rei and I talk about how that looks like, which brands successfully implement it, and how to organize for creativity.
- The Changing Role of Design By Rei Inamoto
- @toraya.wagashi
- Watch us on YouTube
Follow Ana here:
- Newsletter "The Sociology of Business"
- New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
- Rei's LinkedIn
- Newsletter "The Intersection"
- Rei's global innovation firm I&CO
25 episodes
Share
