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How to build a product universe: Utility Driven Brands
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What do Banana Republic and Google have in common?
By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.
In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding.
Follow Ana here:
- Newsletter "The Sociology of Business"
- New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
- Rei's LinkedIn
- Newsletter "The Intersection"
- Rei's global innovation firm I&CO
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