Discover why most AI implementations fail from a user experience perspective in this revealing conversation with UX design expert Makoto Kern, founder of IIIMPACT. Learn how companies are repeating the same mistakes from the dot-com era by prioritizing flashy AI features over actual user needs, and why user-centered design remains your competitive moat in an AI-driven world.Makoto shares insider stories from major enterprise clients, revealing how proper UX strategy can turn around failing products. From oil and gas software to robotics interfaces, discover the critical alignment process that prevents costly product failures and accelerates time-to-market with less risk.Resources from this episode:

- Connect with Makoto - Watch IIIMPACT on YouTube - Learn more about IIIMPACT