Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep. 7 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore
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Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Abhimanyu Saha, the co-founder of GuruQore, shares his journey from ad agencies to building his own edtech startup. Discover how pivoting became his superpower, why 'big picture thinking' is the marketer's new weapon against AI, and how he balances purpose and profit as a 'missionary founder.' This episode is packed with insights on the advertising ecosystem, marketing skills needed to futureproof your career, and more. If you're a marketer with entrepreneurial dreams, this episode is your guide. In this episode, you'll learn: (01:43) Breakdown of advertising ecosystem - planning, servicing, copy, design (08.36) Difference between account planning in mainline vs digital agencies (17.50) Winding of agency career, new innings as a music producer (25.27) GuruQore origin story (26.49) Pivoting as an early-stage startup to find the right fit (29.08) Creating a new vertical, why marketing teaching is ikigai (31.43) Why pivoting is a lot like sailing a huge-ass Titanic (35.19) The one marketing skill no one's teaching, Test vs T20 of marketing careers (43.20) Running a startup as a missionary founder (47.03) Advice to 21-year-old self (47.50) Career advice for marketers Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/one-marketing-skill-no-one's-teaching
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23 episodes
MP3•Episode home
Manage episode 445761027 series 3609086
Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Abhimanyu Saha, the co-founder of GuruQore, shares his journey from ad agencies to building his own edtech startup. Discover how pivoting became his superpower, why 'big picture thinking' is the marketer's new weapon against AI, and how he balances purpose and profit as a 'missionary founder.' This episode is packed with insights on the advertising ecosystem, marketing skills needed to futureproof your career, and more. If you're a marketer with entrepreneurial dreams, this episode is your guide. In this episode, you'll learn: (01:43) Breakdown of advertising ecosystem - planning, servicing, copy, design (08.36) Difference between account planning in mainline vs digital agencies (17.50) Winding of agency career, new innings as a music producer (25.27) GuruQore origin story (26.49) Pivoting as an early-stage startup to find the right fit (29.08) Creating a new vertical, why marketing teaching is ikigai (31.43) Why pivoting is a lot like sailing a huge-ass Titanic (35.19) The one marketing skill no one's teaching, Test vs T20 of marketing careers (43.20) Running a startup as a missionary founder (47.03) Advice to 21-year-old self (47.50) Career advice for marketers Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/one-marketing-skill-no-one's-teaching
…
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23 episodes
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