Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.
I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

What we’ve learned is this: real success in the MSP world isn’t just about the technology you deliver — it’s about how you deliver it. Building strong vendor relationships, creating consistent client experiences, and staying adaptable are what keep clients loyal and your business sustainable.

In this episode, we sit down with David Bugeja, General Manager at Manage Protect. David’s career spans nearly 20 years across both MSPs and vendors, and for the past eight years he’s been helping MSPs across Australia deliver cloud solutions that are simple, secure, and truly partner-focused.

Here’s what we covered together:
✅ Why the most successful MSP–vendor relationships aren’t about the cheapest product — but about trust, shared values, and growing together
✅ How David reframes AI for MSPs as a tool to give time back, not a threat to jobs
✅ Why listening — and showing partners their feedback matters — is a superpower for keeping relationships strong
✅ The “save the day” story of migrating 121 million objects and 104 TB of data to protect MSP partners from an end-of-life backup product
✅ The five core values that guide Manage Protect — and why David wishes he had a “magic button” to instantly know if new hires truly live them
✅ Why no MSP should go it alone — and how communities like SMBiT Pro, GTIA, and IT Nation give leaders the support, knowledge, and trust you can’t build in isolation

We created this podcast to share the conversations we wish we’d had more of while running our own MSP — practical advice from people who’ve lived the challenges and come out stronger.

Whether you’re driving between client sites, catching up on admin, or simply curious about where the MSP industry is heading, this episode is packed with insights you can apply today.