What if being disliked is actually a sign you’re doing something right?

In this episode, I’m getting real about one of the most painful (and hilarious) lessons I’ve learned in business—the time I watered down my brand to be more “appealing”… and almost broke everything I’d built.

From the Great Proposal Disaster of 2024 (yes, we’re calling it that 😂) to the realization that trying to please everyone is the fastest way to attract no one—I’m walking you through how embracing polarity changed everything for me.

Inside this episode:

• the math behind client alignment vs. chasing volume
• how trying to be “liked” led to my biggest business flop
• why some people should be turned off by your brand
• how personality and positioning work together
• and a reminder that your brand should feel like you—turned all the way up
  

This one’s for the people-pleasers, perfectionists, and recovering brand-neutral creatives. Let it be your permission slip to take up more space and be unapologetically specific.

Come hang with me behind the scenes:

• Substack → https://substack.com/@paradoxbrands
• Instagram → @paradox.brands for daily inspo + messy BTS
• TikTok → @paradoxbrands for snack-sized branding wisdom
• LinkedIn → Mona Jem for the nerdy, strategy stuff
• Pinterest → @paradoxbrands for visual vibes

Free Resource to Ground Your Growth:

✨ The Archetype Clarity Guide

No fluff, just clarity. If you're tired of staring at the blinking cursor, this is your go-to for finding your voice and showing up fully aligned.

→ Grab your free guide

🌀 The Clarity Code Workbook

Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity.

→ Get The Workbook

If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.

Your courage to begin, even imperfectly, matters.

Your story, even mid-chapter, is worth sharing.

Until next time, stay paradoxical, stay purposeful.

Love you, go be great. 💫