Ghadeer Khub: Inside Abu Dhabi's Creative Engine Creator Sessions podcast

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Ghadeer Khub: Inside Abu Dhabi's Creative Engine

5d ago 24:53

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Content provided by Create Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Create Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Creator Sessions, We sat down with Ghadeer Khub from the Creative & Production Department at the Department of Culture and Tourism, Abu Dhabi — filmed inside the iconic Louvre Abu Dhabi Museum.From 14 internships to leading award-winning campaigns, Ghadeer’s journey is anything but conventional. In this episode, she shares her rise through Australia’s agency scene, her philosophy on data-led destination storytelling, and how her team is reshaping how the world sees Abu Dhabi — one reel at a time.We cover: ✨ The viral Shaqwerma campaign with Shaquille O’Neal ✨ How consumer insights are shaping Abu Dhabi’s new social identity ✨ The rise of event-driven travel ✨ Why creators, not brands, are now leading the tourism conversationThis is a masterclass in modern marketing for destinations. Whether you're in tourism, content, or culture, this one's not to be missed.

… continue reading

207 episodes

#Social Media #Society #Create Media Group

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Ghadeer Khub: Inside Abu Dhabi's Creative Engine

Creator Sessions

published 5d ago

Share

MP3•Episode home

Content provided by Create Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Create Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Creator Sessions, We sat down with Ghadeer Khub from the Creative & Production Department at the Department of Culture and Tourism, Abu Dhabi — filmed inside the iconic Louvre Abu Dhabi Museum.From 14 internships to leading award-winning campaigns, Ghadeer’s journey is anything but conventional. In this episode, she shares her rise through Australia’s agency scene, her philosophy on data-led destination storytelling, and how her team is reshaping how the world sees Abu Dhabi — one reel at a time.We cover: ✨ The viral Shaqwerma campaign with Shaquille O’Neal ✨ How consumer insights are shaping Abu Dhabi’s new social identity ✨ The rise of event-driven travel ✨ Why creators, not brands, are now leading the tourism conversationThis is a masterclass in modern marketing for destinations. Whether you're in tourism, content, or culture, this one's not to be missed.

… continue reading

207 episodes

#Social Media #Society #Create Media Group

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