On this episode of Creator Ops, I talk with Brett Dashevsky, the former head of creators at Kickstarter.

Kickstarter is a crowdfunding platform where creators can seek funding for creative projects by offering rewards to those who pledge support. The funds are only released if the project reaches its funding goal.

Brett developed and executed Kickstarter’s content creator strategy, guiding top creators in transforming their audiences into engaged backers. He partnered with some of the biggest names in digital media, including Hank Green, Solar Balls, Brent Underwood, Jake Carlini, Haminations, and more, to launch high-impact crowdfunding campaigns.

Brett is also the founder of Creator Economy NYC. Through curated events, Brett is building the premier network for content creators, marketers, and industry leaders at the intersection of media, tech, and business.

During our conversation, we dive deep into crowdfunding, including:

• Understanding the structure of a crowdfunding campaign
• How to know if your community is strong enough for crowdfunding
• The risks & responsibilities most creators don’t think about
• Deciding how much to raise and when to launch
• Building a compelling rewards structure
• Biggest mistakes creators make when crowdfunding

Links:
Brett Dashevsky LinkedIn
Kickstarter For Creators
Creator Economy NYC

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
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If you have any questions, comments, or feedback, send me an email: [email protected]