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Using Creativity to Market Compliance

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Manage episode 508496453 series 2933227
Content provided by Tom Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

Today, Tom and Ronnie discuss the importance of addressing the marketing and PR issues in ethics and compliance programs in this episode of 'Creativity and Compliance.' Ronnie introduces his new white paper titled 'Ethics and Compliance has a Marketing and PR Problem,' emphasizing the need to revamp compliance programs by adopting marketing strategies. Key strategies discussed include creating a positive brand identity, gaining and maintaining attention, building and nurturing relationships, leveraging influencer status, and measuring the right metrics. Examples and anecdotes illustrate these concepts and practical applications.

Key highlights:

  • Marketing and Compliance: A New Approach
  • Creating a Voice Identity and Brand
  • Gaining and Maintaining Attention
  • Building and Nurturing Relationships
  • Becoming an Influencer
  • The Importance of Measurement

Resources:

Ronnie

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 508496453 series 2933227
Content provided by Tom Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

Today, Tom and Ronnie discuss the importance of addressing the marketing and PR issues in ethics and compliance programs in this episode of 'Creativity and Compliance.' Ronnie introduces his new white paper titled 'Ethics and Compliance has a Marketing and PR Problem,' emphasizing the need to revamp compliance programs by adopting marketing strategies. Key strategies discussed include creating a positive brand identity, gaining and maintaining attention, building and nurturing relationships, leveraging influencer status, and measuring the right metrics. Examples and anecdotes illustrate these concepts and practical applications.

Key highlights:

  • Marketing and Compliance: A New Approach
  • Creating a Voice Identity and Brand
  • Gaining and Maintaining Attention
  • Building and Nurturing Relationships
  • Becoming an Influencer
  • The Importance of Measurement

Resources:

Ronnie

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

86 episodes

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