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Your List Lasts Even if Social Media Disappears Tomorrow

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Manage episode 493104744 series 3011353
Content provided by Melanie Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Creatives on Fire, we’re diving into one of the most powerful (yet often overlooked) tools in your business: your email list.

If you’re building an online brand, trying to launch a product, or just want a stronger connection with your audience—this is for you. This week, I’m breaking down a few highlights from Chapter Three of my book Creatives on Fire: 71 Secrets to Making Money Online to help you get serious about email marketing.

https://creativesonfirepodcast.com/episode203

Why Email Is the Key to a Thriving Business

If you’ve ever built a business on social media (like I did in the early days), you know how risky it is to rely entirely on a platform you don’t own.

One day I woke up and had lost access to everything—my page, my people, and my peace of mind.

Lesson learned: an email list is not optional. It’s essential.

And building one doesn’t have to be complicated.

The 3 Simple Steps to Get Started with Email Marketing

These aren’t fancy tactics or high-tech automations. Just real, doable steps that can make a huge difference:

Step 1: Create a Freebie That Solves a Tiny Problem

You don’t need a 10-module course. You need something quick and valuable—think:

  • A checklist
  • A printable
  • A one-page guide

The key? Solve a specific and tiny problem that makes your audience say, “I need that!”

Need ideas? Just ask ChatGPT or grab my free guide: 👉 7 Ways to Share Your Freebie and Grow Your List

Step 2: Make It Impossible to Miss

Put your freebie everywhere your audience is:

  • Your blog
  • Your Instagram bio
  • Your Pinterest pins
  • Your YouTube video descriptions
  • Your podcast show notes (like this one!)

The goal is to make signing up a no-brainer.

Step 3: Set Up a Welcome Series (Even Just One Email)

Don’t overthink this. A welcome series is just your way of saying:

  • Here’s who I am
  • Here’s why I care
  • Here’s how I can help you

If nothing else, send a single welcome email that thanks them and invites them to stick around.

I've linked a few helpful resources below for welcome email examples.

YouTube Alert: New Email Marketing Tutorials Playlist!

Yes, I’m revamping the Creatives on Fire YouTube channel! 🎉 And there’s a new Email Marketing Tutorials playlist waiting for you.

Subscribe here: 👉 YouTube Channel Link

Follow along with video content, and watch for more podcast episodes rolling out in both audio and video formats.

Start Building the Kind of Business That Lasts

You’re not just trying to grow an audience. You’re building trust and connection that lasts longer than any algorithm.

This is how you create freedom, flexibility, and income that feels like YOU.

Want to dig deeper into these email strategies and more? Grab your copy of my new book: 📘 Creatives on Fire: 71 Secrets to Making Money Online

You’ll also get access to some amazing free bonuses (like 37 video ideas and 100+ AI prompts)!

Until next time, my friend—stay creative. You’ve got this.

Links Mentioned in the Episode:

SUBSCRIBE AND REVIEW

I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

  continue reading

210 episodes

Artwork
iconShare
 
Manage episode 493104744 series 3011353
Content provided by Melanie Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Creatives on Fire, we’re diving into one of the most powerful (yet often overlooked) tools in your business: your email list.

If you’re building an online brand, trying to launch a product, or just want a stronger connection with your audience—this is for you. This week, I’m breaking down a few highlights from Chapter Three of my book Creatives on Fire: 71 Secrets to Making Money Online to help you get serious about email marketing.

https://creativesonfirepodcast.com/episode203

Why Email Is the Key to a Thriving Business

If you’ve ever built a business on social media (like I did in the early days), you know how risky it is to rely entirely on a platform you don’t own.

One day I woke up and had lost access to everything—my page, my people, and my peace of mind.

Lesson learned: an email list is not optional. It’s essential.

And building one doesn’t have to be complicated.

The 3 Simple Steps to Get Started with Email Marketing

These aren’t fancy tactics or high-tech automations. Just real, doable steps that can make a huge difference:

Step 1: Create a Freebie That Solves a Tiny Problem

You don’t need a 10-module course. You need something quick and valuable—think:

  • A checklist
  • A printable
  • A one-page guide

The key? Solve a specific and tiny problem that makes your audience say, “I need that!”

Need ideas? Just ask ChatGPT or grab my free guide: 👉 7 Ways to Share Your Freebie and Grow Your List

Step 2: Make It Impossible to Miss

Put your freebie everywhere your audience is:

  • Your blog
  • Your Instagram bio
  • Your Pinterest pins
  • Your YouTube video descriptions
  • Your podcast show notes (like this one!)

The goal is to make signing up a no-brainer.

Step 3: Set Up a Welcome Series (Even Just One Email)

Don’t overthink this. A welcome series is just your way of saying:

  • Here’s who I am
  • Here’s why I care
  • Here’s how I can help you

If nothing else, send a single welcome email that thanks them and invites them to stick around.

I've linked a few helpful resources below for welcome email examples.

YouTube Alert: New Email Marketing Tutorials Playlist!

Yes, I’m revamping the Creatives on Fire YouTube channel! 🎉 And there’s a new Email Marketing Tutorials playlist waiting for you.

Subscribe here: 👉 YouTube Channel Link

Follow along with video content, and watch for more podcast episodes rolling out in both audio and video formats.

Start Building the Kind of Business That Lasts

You’re not just trying to grow an audience. You’re building trust and connection that lasts longer than any algorithm.

This is how you create freedom, flexibility, and income that feels like YOU.

Want to dig deeper into these email strategies and more? Grab your copy of my new book: 📘 Creatives on Fire: 71 Secrets to Making Money Online

You’ll also get access to some amazing free bonuses (like 37 video ideas and 100+ AI prompts)!

Until next time, my friend—stay creative. You’ve got this.

Links Mentioned in the Episode:

SUBSCRIBE AND REVIEW

I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

  continue reading

210 episodes

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