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Differentiation: It's not about fitting in but standing out
Manage episode 463966025 series 3635599
“When you walk into a room, own who you are and what you’ve achieved, it’s not about fitting in, it’s about standing out.” – Ayo Abbas
In this episode of Creatives Like Us, host Angela Lyons is joined by marketing consultant and podcaster Ayo Abbas to discuss their collaboration on the upcoming Creatives Like Us networking event for creatives of colour, which will take place on February 13th, 2025. This event will feature inspiring speakers, opportunities for collaboration, and a supportive environment for networking and sharing ideas.
The conversation also explores Ayo’s work as a marketing consultant specialising in the built environment marketing for architects and engineers. Ayo shares her journey from corporate roles to running her own business, Abbas Marketing, and discusses her two podcasts, ‘The Built Environment Marketing Show’ and ‘Interchange’. Ayo is an expert on LinkedIn and believes in the power of personal branding and using the platform to showcase your work, research your industry and make meaningful connections.
She is an award-winning marketing consultant who predominately works with architects and engineers. She was named as the overall winner for the Digital Woman of the Year awards 2022. She started Abbas Marketing as she thought there was a gap in the market for practical marketing advice, particularly for SMEs. Ayo has 24 years of experience in marketing and has represented many major construction and professional services firms.
Links and Resources
Book your ticket for the Creatives Like Us event on 13th February 2025
Abbas Marketing website
The Built Environment Marketing Show
Connect with Ayo
LinkedIn: https://www.linkedin.com/in/ayoabbas/
Instagram: https://www.instagram.com/ayoabbas/
Threads: https://www.threads.net/@ayoabbas
Bluesky: https://bsky.app/profile/ayoabbas.bsky.social
The Interchange Podcast
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Contact Information
This podcast is hosted by Angela Lyons of Lyons Creative.
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Produced by award-winning media and marketing specialist Heather Pownall of Heather's Media Hub
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The opinions of our host and guests are their own.
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Chapters
1. Differentiation: It's not about fitting in but standing out (00:00:00)
2. Ayo Abbas introduction (00:01:30)
3. What kind of projects are you working on right now, and how are they creative in your business? (00:05:44)
4. LinkedIn and Personal Branding (00:07:39)
5. Speaking Events (00:09:17)
6. How did Abbas marketing come about? (00:10:32)
7. What are the future plans? (00:11:59)
8. The Creatives Like Us event - all the details (00:15:29)
9. Quick Fire Round (00:20:26)
10 episodes
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