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Trade Show Case Study: Nexus 21 and Planning for Success
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Nexus 21 is a poster child for how to do trade shows right. Listen to how they wow their customers, prospects and partners at their events.
- Guiding philosophy — 3:15
- When do you start your show planning process ? — 7:29
- Lead Generation and lead follow-up — 11:50
- Customer outreach, pre-show promotion, unique give-aways — 20:15
- Social Media Integration — 28:30
- Media coverage and industry influencers — 34:34
- Budget and ROI — 41:15
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