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How Elvira Built a Brand to Die For

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Manage episode 517602464 series 2638206
Content provided by Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion.

For more of the latest business and innovation news, go to https://www.fastcompany.com/news

To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

  continue reading

185 episodes

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How Elvira Built a Brand to Die For

Creative Control

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Manage episode 517602464 series 2638206
Content provided by Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion.

For more of the latest business and innovation news, go to https://www.fastcompany.com/news

To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

  continue reading

185 episodes

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