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How Elvira Built a Brand to Die For
Manage episode 517602464 series 2638206
Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion.
For more of the latest business and innovation news, go to https://www.fastcompany.com/news
To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control
185 episodes
Manage episode 517602464 series 2638206
Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion.
For more of the latest business and innovation news, go to https://www.fastcompany.com/news
To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control
185 episodes
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