Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation.

Takeaways:

• As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”. Consider your own limitations and perspective when beginning each conversation so it can have a natural flow and feel less scripted.
• The best podcasts are able to stick out because they have a strong and distinct point of view on a particular topic or field. That perspective which the show is built around elevates it beyond the sea of podcasts that are simply two people discussing an idea.
• Don’t make appearing on your podcast feel like a chore for your guest by sending them a form to fill out. A prep call between the guest and host is a much more personal way to get prepared before the podcast recording.
• An effective prep call should be friendly and relaxed but also have a pinch of structure. You should discuss the idea you want to start the show with, but don’t go too far into it on the prep, save the good stuff for the recording!
• As the host, your goal on the prep call is to build rapport with your guests and ensure they’re prepared and comfortable with coming on the show. Without scripting the whole show, you can discuss where you and the guest would like the conversation to go.
• Podcast hosts need to listen to both the literal words their guests are saying as well as the flow of the conversation and how it is unfolding. Hosts have to know when a tangent is worth going down and when they need to pull their guests back to the topic at hand.
• It’s OK to disagree with your guest, but make sure you do it respectfully and organically. If you come prepared with “gotcha” questions, the podcast will become contentious and you’ll lose any chance of building a strong relationship with your guest.

Quote of the Show:

• “ I think every podcast host will admit they used to suck at it and now they've gotten better if they've kept up with it.” - Jeremy Shere

Connect with Jeremy:

• LinkedIn: https://www.linkedin.com/in/jeremy-shere-7640934/
• Connversa website: https://connversa.com/
• Connversa Instagram: https://www.instagram.com/connversapodcasting/reels/
• The B2B Content Show: https://www.b2bcontentshow.com/
• The PodShop: https://www.buzzsprout.com/2028786

Shout Outs:

• Natasha Miller
• Mark Evans

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
• YouTube: https://youtu.be/h42EXRLEnzM

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/