Our esteemed guest today is Susan Diaz. As a highly accomplished entrepreneur, she is the Founder & CEO of C+P Digital, an innovative full-service AI agency with a primary focus on strategic marketing solutions. Susan is not only a successful business leader but also a published author, having written the insightful book titled "UNboring: Take your Content Marketing from Blah to Brilliant."

In addition to her entrepreneurial pursuits, Susan wears the hat of a seasoned podcaster. She is the co-host of The 4 AM Report Podcast and the ABCDEI Podcast, where her expertise and engaging discussions shine through. Join us as we delve into the multifaceted world of Susan Diaz's experiences and insights.

Takeaways:

• Build a business pipeline through valuable conversations for scale and recognition, ensuring it serves its purpose as the primary engagement point.
• By prioritizing ideal clients as guests, your podcast can delve into their challenges, providing valuable insights and creating engaging content.
• Unlike structured speaking engagements with predetermined questions, the appeal of a conversational podcast lies in its enjoyable and engaging nature. The freedom for follow-up discussions fosters a more dynamic and immersive experience for both guests and listeners.
• For your guests, consider embracing asynchronous preparation over prep calls. This allows your guests to dive into episodes and gather information independently for a more thorough and comfortable readiness, especially if you lean towards introversion.
• Avoiding prep calls can prevent the risk of forgetting crucial points during the actual conversation, especially with anxious guests. Embracing a more spontaneous approach allows for natural discussions, and even if some details are missed, the overall quality of the conversation remains strong.
• Embracing various approaches, such as skipping prep calls, highlights the importance of adapting to guests' preferences. It underscores the idea that there's no one-size-fits-all method in podcasting, emphasizing the value of listening to and understanding each guest individually.
• Building business relationships through podcasting involves a circular process of reciprocity. It begins with establishing trust by delivering on promises and showcasing your expertise. The co-created content becomes a shared asset, fostering pride and trust. Staying in touch, not through traditional marketing but with meaningful interactions, eventually leads to referrals and mutual support.

Quote of the Show:

• “Even if I do the same thing as everyone else, I've got to believe that I serve the world in a different way.” - Susan Diaz

Links:

• LinkedIn: https://www.linkedin.com/in/susandiaz
• Website: https://cp.digital
• TikTok: https://www.tiktok.com/@thatpodcastgal
• Instagram: https://www.instagram.com/thatpodcastgal
• UNboring: Take your content marketing from blah to brilliant (Book Link): https://a.co/d/d2Eh5A9
• The 4 am Report (Podcast): https://podcasts.apple.com/ca/podcast/the-4-am-report/id1468404169
• ABCDEI (Podcast): https://podcasts.apple.com/us/podcast/abcdei/id1558274599

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
• YouTube: https://youtu.be/dnfX4iI8VNs

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/