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Content provided by Jody Maberry and Lee Cockerell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jody Maberry and Lee Cockerell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Make it About Experience Not Price

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Manage episode 523374096 series 2891578
Content provided by Jody Maberry and Lee Cockerell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jody Maberry and Lee Cockerell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Every decision comes down to one question: is it worth it?"

Notable Moments

[00:01:19] Examples of shifting customer value

[00:04:11] Industries where customers feel "stuck" with rising prices

[00:05:11] What Lee learned by switching grocery chains

[00:07:17] The three-legged stool of pricing decisions: customer, employees, bottom line

[00:10:26] The importance of awareness and knowing what things really cost

[00:17:18] Inflation, habits, and the slow creep of change

In this conversation, Lee Cockerell shares practical stories about rising prices, customer expectations, and how businesses can make thoughtful adjustments without creating resentment. He explains why experience matters more than price, how awareness leads to better financial decisions, and how small changes - good or bad - accumulate over time.

Read the blog for more from this episode.

Resources

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

  continue reading

586 episodes

Artwork
iconShare
 
Manage episode 523374096 series 2891578
Content provided by Jody Maberry and Lee Cockerell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jody Maberry and Lee Cockerell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Every decision comes down to one question: is it worth it?"

Notable Moments

[00:01:19] Examples of shifting customer value

[00:04:11] Industries where customers feel "stuck" with rising prices

[00:05:11] What Lee learned by switching grocery chains

[00:07:17] The three-legged stool of pricing decisions: customer, employees, bottom line

[00:10:26] The importance of awareness and knowing what things really cost

[00:17:18] Inflation, habits, and the slow creep of change

In this conversation, Lee Cockerell shares practical stories about rising prices, customer expectations, and how businesses can make thoughtful adjustments without creating resentment. He explains why experience matters more than price, how awareness leads to better financial decisions, and how small changes - good or bad - accumulate over time.

Read the blog for more from this episode.

Resources

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

  continue reading

586 episodes

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