In this episode, Will breaks down the exact structure of a premium 12-month coaching offer that attracts $1k–$2k/month clients — and keeps them for the long haul.

You’ll learn what actually makes an offer feel irresistible to high-value clients, the mindset shift you must make to confidently charge more, and why your coaching is not just workouts and macros — it’s a long-term investment in your client’s future health, freedom, and identity.

If you’ve ever struggled with pricing your services or wondered what to include in a world-class coaching experience, this episode lays out the full game plan — including check-ins, onboarding, retention systems, and community structure.

Want help building your premium offer and installing the entire Top 20 system?

Apply now at www.top20coaching.com
or DM “TOP20” to @willschillerconsulting on Instagram.