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How to avoid greenwashing and create honest marketing claims based on accurate data with Elizabeth Cline and Marzia Lanfranchi — Part 2

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Manage episode 306901487 series 2993874
Content provided by Crash Course Fashion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crash Course Fashion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can the fashion industry increase its data literacy to make informed decisions on sustainability, create honest marketing claims, and avoid unintentional greenwashing?

In part one of this conversation, host Brittany Sierra spoke with Elizabeth and Marizia to understand why misinformation matters and how becoming critical data consumers will help the industry create actionable change. In this weeks episode, and part two of the conversation, Elizabeth and Marzia share advice to journalists covering sustainability, explain whether or not legislation will truly be a solution to greenwashing and misinformation and outline where the fashion industry should go from here.

Show Notes: https://bit.ly/3HfAhgG

  continue reading

24 episodes

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iconShare
 
Manage episode 306901487 series 2993874
Content provided by Crash Course Fashion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crash Course Fashion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can the fashion industry increase its data literacy to make informed decisions on sustainability, create honest marketing claims, and avoid unintentional greenwashing?

In part one of this conversation, host Brittany Sierra spoke with Elizabeth and Marizia to understand why misinformation matters and how becoming critical data consumers will help the industry create actionable change. In this weeks episode, and part two of the conversation, Elizabeth and Marzia share advice to journalists covering sustainability, explain whether or not legislation will truly be a solution to greenwashing and misinformation and outline where the fashion industry should go from here.

Show Notes: https://bit.ly/3HfAhgG

  continue reading

24 episodes

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