In this episode of CPR to CEO, Dave Kotz shares the four most common missteps that new CPR instructors and training business owners make—and how to avoid them from the jump. Whether you're just starting your side hustle or scaling your training company, these lessons are crucial if you want to save yourself time, money, and a few grey hairs.

Drawing from decades in the field, Dave offers honest insights and actionable advice that can help you run a more sustainable—and more profitable—lifesaving business.

You’ll Learn:

💰 1. Don’t Undervalue Yourself:
Too many new instructors charge too little—or worse, teach for free. Dave explains how to price your classes based on local market research (without starting a race to the bottom).

📣 2. The “Oops, I Forgot to Market” Mistake:
From basic online listings to flyers at the community center, you have to put yourself out there. Dave offers practical ways to get noticed—starting with your existing network.

🤝 3. You Can’t (and Shouldn’t) Do It Alone:
The solo act gets old quick. Whether it’s teaming with another instructor, delegating admin work, or partnering with other training centers, building a team pays off in energy and effectiveness.

🔁 4. Don’t Neglect Retention:
Your students need recertification every 2 years—don’t let them forget about you! Dave shares the simple reminder strategy that turned his one-time students into lifelong clients (and raving fans).

Real-World Reminder:
Teaching CPR isn’t just about business—it’s about impact. Dave shares a heartwarming story about a student who used the skills he taught to save a life… and still sends a thank-you card every year.

Quick Action Tip:
Make sure your business has at least one reminder system in place for client renewals. It could be a calendar alert, an email campaign, or a CRM tool—just don’t let your two-year cycle slip away.

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Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

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For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz