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Stop Dropping the Ball After the Sale | It's Not Just the Numbers

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Manage episode 499047080 series 2907093
Content provided by CPA Trendlines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CPA Trendlines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In CAS, winning the client is just the first step—success depends on what happens next.

It's Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines

For many accounting firm owners, winning a new client is a victory. But according to It’s Not Just the Numbers podcast hosts Penny Breslin and Damien Greathead, that’s only the beginning. The real success lies in what happens next: the onboarding process.

“Too many firms have no clue what actually happens when a client walks in the door,” says Breslin. “They’ve sold the service, but they haven’t defined the first experience their client will have—or the role their team will play in delivering it.”

  continue reading

474 episodes

Artwork
iconShare
 
Manage episode 499047080 series 2907093
Content provided by CPA Trendlines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CPA Trendlines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In CAS, winning the client is just the first step—success depends on what happens next.

It's Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines

For many accounting firm owners, winning a new client is a victory. But according to It’s Not Just the Numbers podcast hosts Penny Breslin and Damien Greathead, that’s only the beginning. The real success lies in what happens next: the onboarding process.

“Too many firms have no clue what actually happens when a client walks in the door,” says Breslin. “They’ve sold the service, but they haven’t defined the first experience their client will have—or the role their team will play in delivering it.”

  continue reading

474 episodes

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