Paul Dunn: Ditch the Clock, Lead with Heart | Gear Up For Growth

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2d ago 40:49

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Stop billing. Start thrilling.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

In a persuasive new episode of Gear Up for Growth, powered by CPA Trendlines, Paul Dunn – four-time TEDx speaker, cofounder of B1G1, and longtime champion of transformational leadership in the accounting profession – delivered a clear call to action for firm leaders: Ditch the billable hour and lead with purpose.

Gear Up for Growth spotlights the best strategies for smart and efficient growth in today's competitive landscape. More Gear Up for Growth here | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

Speaking with host Jean Caragher, president of Capstone Marketing, Dunn emphasizes that the profession's future lies not in tracking time but in creating lasting client outcomes and standing for something greater than profit.
“It’s not about the inputs. It’s about the outcomes,” Dunn says. “When your vision becomes more powerful than your memories, your future becomes more powerful than your past.”
More than 20 years after coauthoring The Firm of the Future, Dunn remains a fierce critic of time-based billing. He points to recent studies showing firms are beginning to move away from six-minute increments, but progress remains slow.

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