Course design determines whether your second launch is easier or harder than your first. Learn how to build an online course that turns students into your marketing team.

Your first course launch is a grind. You don't have testimonials, success stories, or proof that your course works. You're convincing people to take a chance on something unproven. But your second launch? That one should be easier. And whether it is or isn't comes down to what happens inside your course after people buy.

In this episode, I'll show you the system that turns your students into your marketing team and three things you can do right now to make it work.

You'll learn:

• Why your second launch depends on what happens after the sale
• The growth cycle that makes each launch easier than the last
• How to design lessons as stepping stones so students don't get overwhelmed
• Why sequencing matters and how to build your course in the right order
• The curse of knowledge and how it's causing your students to quit

Most course creation advice focuses on launching and marketing. But a fancy launch won't save a course that doesn't transform your students. When your students get results, they become your marketing team. They give you testimonials. They tell their friends. And your next launch gets easier.

I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their students and grow their business.

Ready to stop spinning your wheels? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/