Your direct managers are your organization's greatest trust asset—and your most dangerous vulnerability during crisis. New research reveals why.

In partnership with cultural anthropologist Dr. Aaron Delgaty, SparkEffect conducted the most comprehensive study on organizational trust during disruption. The findings flip conventional crisis management wisdom: 71% of employees experienced significant workplace disruption in the past 24 months, yet only 36% emerged with stronger trust.

What separated the winners from the losers? How leadership—especially frontline managers—handled the critical moments when trust was most fragile.

Discover why manager trust takes the biggest hit during crisis despite outperforming organizational leadership in normal times, the intervention that's twice as likely to strengthen trust (it costs nothing), and how "trust elasticity" determines which organizations bend versus break under pressure.

This isn't theory. This is data-driven insight into the leadership capability that will define competitive advantage in an era of constant disruption.