Caleb Breakey is the founder of Speak It To Book and Sermon To Book, the premier ghostwriting agencies for faith-filled influencers and thought leaders. He was an ECPA Award finalist and the winner of the prestigious Genesis Contest for fiction writers. Caleb writes in the beautiful Pacific Northwest alongside his wife, Brittney, enjoying visits from two mischievous mini huskies and a smiley Shiba Inu. Caleb joins Copy & Content host Jon Cook to talk through how faith-centered thought leaders can best follow their calling to create and share their books for the greater good. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: Pastors create a significant amount of content on a weekly basis - it’s often a question of what to edit out than what needs writing. Sermons need to be touching lives, not collecting dust. Marketing reminds us relationships are everything. Never value profit over people. Self-publishing was the only book publishing segment that generated a profit in 2018. Books are a fantastic Swiss Army knife of marketing. Resource List: ReadItfor.Me Connect with Caleb and his team by visiting www.speakittobook.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX