"So, where are we going with this coaching program?" For many coaches, that question is enough to stop them in their tracks. Not you though, no, you have a great proprietary process that's documented and defined so your coaching client and prospects know exactly what to expect and where they are in the process. So, how do you build that proprietary process?

In this episode of Copy & Content, you will learn:

• Why you need to think about your client or prospect's MVP: Minimal Viable Pathway to success with you
• How many steps should a coach's proprietary process be?
• The two key factors you need to focus on with each step of your proprietary process
• How to create a simple, memorable name for your proprietary process and each of its steps
• An example of how proprietary processes working using our Expert Message Method with Keynote Content as an example
• Does your process pass the napkin test?
• Clear beats clever - all day, every day, any day...
• How I can help you create a great proprietary process with Keynote Content

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.