Hey, it's Jon Cook with Keynote Content. Today, we're going to focus on a topic that I think is very unexpected, especially here in 2020 and coming into 2021. A lot of people were saying, "I want to start a blog. I want to write blog content for my audience." I'm going, "Wait a second, didn't the blogging go the way of the Dodo? We have videos. We have social media. We have Facebook groups. We have podcasting, all these different other forms of content. Where are people coming back to the written content?" As with many things in life, you start this pendulum swing, "Oh, my gosh." Blogging was so incredible from the mid, actually, late 90s into late 2000 and what not. And people are like, "Wait a second. Video is coming up."

And now it's going to make this pendulum swing back to videos where it is. And they're like, "No, I want to start a podcast." And then it goes, "Wait a second. We have this inundation of all these videos and audio." Saying, "People taking the actual time to craft written content. How do I make sure that I get back in front of that curve when we do this pendulum swing back to written content?" Because it's easy to whip out your phone and shoot a quick video and say, "Yeah, that's great," whatnot. And it's off the cuff. It's not that well-prepared but saying, if I take the time to actually write great content on a consistent basis, from my brand perspective, from my brand voice and expertise, it shows that this is not just on a whim, but this has a lot more planning and intentionality behind it.

So what I want to do with you today is I want to walk you through, here's how to create a better blog post, better blog content in a shorter period of time. Because did you know that the average blog post... Orbit Media did a survey. They found that the average blogger spends three hours and 57 minutes on one blog article or one blog post. That's insane from a period of time. For me, I do writing every day on a consistent basis. Over the last 10 years, I've written over 2200 blog articles for myself and for my clients. I'm here to tell you, you can create better blog content in a shorter period of time. And it's not that hard to cut down that prep time to create great quality blog content. Even if you're saying, "I'm crunched for time," or, "I may not even have the great ideas," or maybe even, "I hate writing," this is for you.

So I'm going to walk you through. The first thing I want you to know is that you need to start with a big idea. So big idea is your first one, and that big idea is I want to help people know how to lose 10 pounds in two weeks. Even if you have no time, no exercise equipment, no, whatever it might be. Taken up all those objections, the big idea is I can help you lose 10 pounds in two weeks of healthy weight, even if you have all these things where you say it's not possible. There's no way that that can happen. I'm here to tell you, yes. So, that's one big idea. My big idea for this, show you how to create better blog content, even if you hate writing and do it in less time. So there are other different variances, but it's creating better blog content. That's my one big idea.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.