Nikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these.

Join Franco’s 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience.

Nikki shares tactical insights on building a culture where listening is prioritized alongside speaking, ensuring that every employee feels heard and valued. She highlights the importance of two-way communication channels and building trust to foster a collaborative workplace.

By integrating communication strategies at all times and not just during crises, organizations can enhance their internal relationships and navigate challenging times more effectively.

Read the transcript and notes for this episode on our website.

Key Takeaways

• Internal communications are crucial for maintaining employee trust within any organization, especially during uncertain times.
• Regular communication helps avoid a sense of surprise during crises, ensuring all employees are aligned with the company's mission and vision.
• Building a culture of listening and creating two-way communication channels enhances organizational transparency and trust.
• Encouraging feedback, acknowledging it, and acting on it where possible instills trust and shows employees that their input is valued.
• In-house communicators and their agency counterparts must empower leadership to facilitate open communication and promote a consistent and transparent organizational culture.

Nikki Little is a co-owner/co-shareholder and the chief marketing officer at Franco. She supports the agency’s strategic vision and growth strategy with a specific focus on new business and marketing alignment. Nikki also serves in a strategic advisor role for several client programs and supports future and current talent development. Since 2012, Nikki has published The MichComms Report, a bi-weekly e-newsletter for Michigan communications professionals. She’s also an Impact100 Oakland County member.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”