The Copper State of Mind podcast has won a prestigious Copper Anvil Award, one of the highest honors in the PR industry. 🎉

Abbie and Adrian discuss the significance of such awards before moving on to the main topic of the episode: the evolving role of PR professionals amidst changes in media.

As traditional media platforms continue to evolve, Abbie highlights the increasing importance of cultivating relationships with niche content providers, such as digital creators and influencers, to effectively reach targeted audiences.

Read the transcript and notes for this episode on our website.

Key Takeaways

• Winning awards, such as the Copper Anvil, acknowledges the excellence of PR strategies and provides recognition from industry peers.
• Preparing award entries is a beneficial process, helping firms articulate their strategies and evaluate the success of their campaigns.
• The shifting dynamics of the media industry require PR professionals to adapt by leveraging new platforms and building relationships with emerging content creators.
• The traditional concept of media relations is expanding to include engagement with digital and niche content providers to effectively share stories.
• Effective PR involves finding credible voices to engage with content producers, ensuring valuable messaging reaches the right audience.

If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”