Kenneth W. Gronbach is a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, himself, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy. Ken entertains his audiences with his own special brand of wit, humor and clear communication. He makes the science of shifting demography come alive with real life examples that make it relevant to today’s culture, business climate and economy. Ken is a marketing guru who regularly provides counsel to Fortune 500 companies as well as large and small privately held businesses across the United States. In his new 2008 book Age Curve: How to Profit from the Coming Demographic Storm, published by The American Management Association, Ken takes you through a fascinating common sense understanding of shifting demography and the related opportunities and challenges. The demographic landscape in the United States is made up a series of waves that are about twenty years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. He is interviewed here by QRCA member and VIEWS book reviewer, Tom Lutz.