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Interview with Barbara Newman and Susan Solovay

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Manage episode 287926346 series 2898078
Content provided by Mike Carlon and Michael Carlon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Carlon and Michael Carlon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Co-Directors of the consultancy, BrandVisioning, these senior level creative directors have brought their intuitive brand of creativity to global businesses around the world. Among other techniques, they specialize in the use of hypnosis focus groups for deep dives into consumer brand perceptions. They’ve strategized and created some of the industry’s most memorable campaigns: The Best Part of Waking Up … for Folgers coffee. It’s Your Life. Feed it Right… for Slim-Fast. Moms like you choose Jif…for P&G. We Fit America for Fruit of the Loom. They’ve worked their magic for Disney, Duncan Hines, Kool-Aid, Olive Garden, Dove chocolates, Post cereals, Land O’ Lakes, The Egg Board, Fresh cosmetics and so many more. With heart and soul, and delicious ‘eat the screen’ visuals, their work connects people to brands, and brands to their people. They are interviewed in this latest podcast by QRCA’s own Sharon Livingston, Ph.D.

  continue reading

74 episodes

Artwork
iconShare
 
Manage episode 287926346 series 2898078
Content provided by Mike Carlon and Michael Carlon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Carlon and Michael Carlon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Co-Directors of the consultancy, BrandVisioning, these senior level creative directors have brought their intuitive brand of creativity to global businesses around the world. Among other techniques, they specialize in the use of hypnosis focus groups for deep dives into consumer brand perceptions. They’ve strategized and created some of the industry’s most memorable campaigns: The Best Part of Waking Up … for Folgers coffee. It’s Your Life. Feed it Right… for Slim-Fast. Moms like you choose Jif…for P&G. We Fit America for Fruit of the Loom. They’ve worked their magic for Disney, Duncan Hines, Kool-Aid, Olive Garden, Dove chocolates, Post cereals, Land O’ Lakes, The Egg Board, Fresh cosmetics and so many more. With heart and soul, and delicious ‘eat the screen’ visuals, their work connects people to brands, and brands to their people. They are interviewed in this latest podcast by QRCA’s own Sharon Livingston, Ph.D.

  continue reading

74 episodes

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