What happens when clients feel dissatisfied after the very first in-depth interview? Often, it’s not about objectives or discussion guides—it’s about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success.

Learn more about Research Rockstar’s training and staffing resources for research professionals here: https://rarquote.paperform.co/

Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.

**We believe it: Inside every market researcher, is a Research Rockstar!** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/

Facebook

LinkedIn

877-Rocks10 ext 703 for Support, 701 for Sales [email protected]